Once you get to the insights pixel, LinkedIn will run you through a simple set up giving you the pixel code and then helping you to set up your first conversion. Incidentally, this is the area of the account that houses your lead forms, so if you’re running lead forms and you need to download your data, this is where you can find it.

In Google Tag Manager, create a new tag and scroll through the ‘tag type’ options until you see ‘LinkedIn Insights’.Īs mentioned in the list above, everything you will need is housed in the ‘account assets’ option on your campaign manager navigation.

Copy the pixel code and paste into a text editor.

Navigate to ‘account assets’ and then ‘insights pixel’ in your LinkedIn campaign manager.

We’ll go through the steps in detail below, however if you just want the short version: Thankfully, with GTM it’s incredibly easy.

How Do I Implement the LinkedIn Insights Pixel? As the title suggests, we’re going to assume that you have Google Tag Manager (GTM) installed and ready to use. So – if you’re looking to get started with LinkedIn and / or simply collect data via the website demographics reports, you’ll need to get the pixel implemented on your website.

You can get insights on your audience demographics and interests via the ‘website demographics’ reportĮnabling all of the above goes someway to helping LinkedIn catch up with competing platforms.

You can retarget website traffic via LinkedIn.

If you haven’t had a chance yet to catch up on the new options available for advertisers, here’s a quick recap on what you can now do via LinkedIn once you have the pixel installed on your website: That’s no bad thing, however with all the new features released last year (read here) advertisers now get a lot more benefit than just conversion tracking from implementing the pixel. It wasn’t long ago that the sole benefit of implementing the LinkedIn insights was conversion reporting directly in the campaign manager.

Linkedin with google